WHEN?

WHAT?

WHERE?

Sun

Meeting at the Khabarovsk International Airport. Transfer to hotel

Khabarovsk International Airport

Mon

Meeting

FESTU

University tour

Strategy, goods, target audience of an online shop:

- Developing a strategy for an online shop;

- Selecting a market niche for an online shop;

- Online sales funnel;

- Optimization of costs.

Tue

Strategy, goods, target audience of an online shop:

- Competitor analysis;

- Target audience analysis;

- How to identify and segment the target audience

FESTU

Strategy, goods, target audience of an online shop:

- Creating stock characters for a website;

- Work with behavior scenarios for stock characters;

- Formation of the assortment and vendor management.

Work-shop “Russian traditional toy”

Wed

Website as a trading platform:

- Selecting a platform for e-commerce

FESTU

Website as a trading platform:

- Key processes of an online shop

Website as a trading platform:

- Scenario for creating an e-commerce project

Thu

Website as a trading platform:

- Automation and integration of an online shop

FESTU

Website as a trading platform:

- Usability in e-commerce

Website as a trading platform:

- Text contents for an online shop

Fri

Business processes in e-commerce:

- Organizational structure of an online shop and KPI in e-commerce;

- Online shop processes

FESTU

Business processes in e-commerce:

- Key indicators of an online shop

Business processes in e-commerce:

- Organization and optimization of business processes

Sat

Excursion

Khabarovsk city museum

Sun

Urban gaming

Khabarovsk locations

Mon

Business processes in e-commerce:

- Logistics, storing, payment systems, delivery

FESTU

Business processes in e-commerce:

- Finances and management accounting in е-сcommerce

Business processes in e-commerce:

- Features of a financial model for e-commerce

Tue

Online shop promotion:

- Promoting strategy for an online shop;

- KPI system for marketing department in e-commerce

FESTU

Online shop promotion:

- Promoting tools for e-commerce;

- Online shop analytics.

Online shop promotion:

- Increasing customer loyalty

Wed

Development of technical documentation for an online shop project

- Developing website structure

FESTU

Development of technical documentation for an online shop project

- Selecting the implementation technologies

Development of technical documentation for an online shop project

- Creating page layout

Thu

Development of technical documentation for an online shop project

- Design of technical documentation

FESTU

Development of technical documentation for an online shop project

- Creating a project schedule

Development of technical documentation for an online shop project

- Website style design

Fri

Development of technical documentation for an online shop project

- Creating a basic website using CMS

FESTU

Development of technical documentation for an online shop project

- Creating a basic website using CMS

Development of technical documentation for an online shop project

- Creating a basic website using CMS

Sat

Certificate awarding. End of program

FESTU

Sun

Departure day. Transfer to the Airport

Khabarovsk Airport